A typical Indian cannot begin the day without tea, which is a part of our daily existence. Tea is not simply a word or a beverage to us; it is an emotion. Everyone has a beginning when they become attached to “Chai,” and for many people, it is the ideal stress-relieving substance. While coffee is also an option, studies show that Indians drink 30 cups of tea for every cup of coffee. Additionally, individuals drink tea in the evening, and the majority of tea drinkers even do so throughout the day. Studies show that an average adult in India drinks two cups of tea each day, with the number of cups consumed fluctuating according to the weather and one’s mindset. It is one of the key reasons why the tea business is regarded as one of the most lucrative. Additionally, it is the best business to launch with little capital.
Table Of Content
India’s Tea History
India is the world’s second-largest producer of tea, post China. In all, 70% of Indian teas are consumed within the country of India. Additionally, Assam and Darjeeling tea varietals were grown only in India. The tea market is expanding like crazy, and more brands using cutting-edge technology are being offered. Between the early 1800s and 1947, tea was extensively grown and consumed by the British, who had first found it in India. Warren Hastings gave George Bogle permission to grow some China seedlings in 1774, but nothing else happened. Sir Joseph Banks examined the subject later in 1776, and on his advice, India started cultivating tea.
India’s Tea Industry Statistics
In India, 1.1 billion kg of tea were consumed in 2021, and other hot beverages were also used more frequently. The two key regions for tea production in India are Assam and West Bengal. Assam is one of the top tea-growing states in the world. Tamil Nadu produces the most tea in the south, followed by Munnar and Wayanad. From 2022 to 2027, the Indian tea market anticipates growth of about 4.7%. In contrast to other sectors, the industry didn’t suffer throughout the pandemic. According to surveys, businesses will promote tea segments in pubs and restaurants by 2025. In 2022, the average volume consumed per person in the Tea segment increased by 0.8kg.
Aspects to Consider Before Beginning a Tea Business in India
Since tea production is one of the most popular industries, there are many things to consider when building a company:
Marketing & Brand Management
You are correct if you truly adore tea and intend to launch a new enterprise in India. People will always have a soft spot for tea, and they enjoy trying various flavours. The tea industry is a very competitive sector with strong demand in India. India’s high number of tea lovers makes the country a lucrative market for tea. In addition, the country’s many tea-growing regions have excellent infrastructure and fertile soil, which makes it possible to produce high-quality Tea Leaves at a reasonable price. Due to rising exports and consumer demand, India’s tea sector is expanding quickly. More than 15 million people are employed in the industry, which contributes about 5% of the GDP. Small enterprises have the chance to take part in this expansion by opening retail locations or offering new tea flavours to the market.